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Fido cooks up launch of celebrity chef James Martin’s new Cuisina range |
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Thursday, 24 April 2008 |
Celebrity chef James Martin, star of Ready Steady Cook, Saturday Kitchen and Sweet Baby James, is launching a new range of cookery appliances, and Manchester’s Fido has been brought as PR partner.
 Martin: Ready, Steady, Sell Martin, who also took a spin on Strictly Come Dancing in 2006, has apparently been heavily involved in the design of the appliances and is keen to get involved in the launch publicity too. As the agency’s Kate Jones explained: “Fido’s recently expanded consumer team is excited about working with James Martin, he is extremely well-known but also very busy, therefore we’ll use his celebrity status strategically to achieve the best possible stand out coverage.” The James Martin range is owned by Premium Appliance Brands. Fido has previously worked with the client to promote its Oz Clarke and Rosemary Conley appliances. www.trustfido.co.uk Something to add? Then leave a comment below or email us now.
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