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Findel Education appoints mda:creative to its roster of agencies |
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Tuesday, 15 May 2007 |
Findel Education, based in Hyde Manchester, has appointed mda:creative of Stockport, to work on three of its educational brand catalogues.
The three brands are Hope Education, NES Arnold, and Davies Sports. Findel plc also owns Galt Toys.
mda:creative won the work in competition with two other existing Findel agency suppliers. Findel would not disclose which other agencies were involved but confirmed they work with a number of external agencies in addition to a substantial in-house design operation.
Findel, which claims to be the UK’s leader in home shopping, mail order and educational supplies, has seven brands in total in its Education division. Hope Education and NES Arnold provide educational products for schools and Davies Sports supplies sports equipment to schools.
mda will supply creative, design, photography and style guide input for the three catalogues.
“Initially” said Stephanie Hall, brand manager with Hope Education “it was catalogue work we chose mda for but we’re now discussing direct mail and ad campaigns with them too.”
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