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First Manchester picks up Citypress |
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Wednesday, 24 September 2008 |
First Manchester has appointed Citypress to work alongside its in-house marketing team in the role of PR advisor from next month onwards.
 CP: on the buses In doing so they will be supporting a concern that carries approximately 100 million passengers each year on 190 local bus routes in Greater Manchester. The firm employs 2,400 people and is investing some £35 million over the next two years to supplement its fleet with 200 new double deckers (that’s buses not chocolate bars, Ed). Citypress has a growing specialism in the travel sector and currently works with names including Co-operative Travel, Shearings Holidays and Cross Country Trains. Earlier this year First Group (the parent of First Manchester) selected cia:mediaedge Manchester to handle its entire £10m media planning and buying brief. www.citypress.co.uk Something to add? Then leave a comment below or email us now.
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