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FirstLine Digital appoints The Savvy Partnership
FirstLine Digital, one of the UK's largest independent installers of digital, terrestrial and satellite equipment, has signed up Manchester's The Savvy Partnership to handle all of its marketing and PR needs.
Savvy came through a three-way pitch to win the contract and will now be looking to bolster the brand of the £36.1m turnover FirstLine operation.
Mike Davies, FirstLine's MD, explained more about the appointment: "The challenge for FirstLine Digital is that as a business we have experienced year on year rapid growth since we started.
"This growth presents us with many challenges, one of which is to improve the level and quality of brand awareness nationally, as well as improve our own internal communications”.
Savvy, which works to complement the existing in-house marketing departments of its clients, described the brief as "really interesting and a big challenge, but one that we’re looking forward to delivering over the coming year."
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firstline did so well last year ,what we cannot understand is why the change over to avc,it has affected all the contractors nation wide who now have lost the majority of there work as avc do not use contractors,whereas it may be a great move for first line it was a move in the wrong direction for all the contractors who have done there part in making firstline the company they are today