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Fishermans Friend in bid to become cool |
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Friday, 01 August 2008 |
It’s certainly an ambitious rebrand, but Fisherman’s Friend has appointed a London PR agency to make the lozenge appeal to students.
 Cool
So now food and drink specialist Richmond Towers are going to universities to tempt students to try them, they will also be sponsoring The Worlds Strongest Man for a second year .
Only a year ago, the company appointed BJL to design their tongue-in-cheek website – friendsreignited – to appeal to smokers. Whether this will have to be updated as a result of this campaign remains to be seen.
The nine month account was won following a 3-way pitch.
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