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Flame Digital fires up Holiday Extras viral |
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Friday, 19 September 2008 |
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Flame Digital ’s new viral arm (sounds painful) has produced a video to promote travel firm, Holiday Extras.
They’ve brought in Paul Kaye (Dennis Pennis, Massive) to play the owner of a disreputable holiday car parking outfit, to show how your car would be better being booked through Holiday Extras.
 Would you trust this man?
"The combination of Paul Kaye, the great script and belief from the Holiday Extras marketing team means we have produced a piece of brand collateral that people will be talking about for months," added Dom Rodwell, creative director of Flame Digital.
Flame will be co-ordinating the marketing and seeding for the viral along with London’s 7th Chamber network.
The 90 second video was shot in Cheshire and coordinated by the Pie Factory’s Just Shoots . Something to add? Then leave a comment below or email us now.
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