GAP PR and Marketing has won a good-looking contract, with the news that the Manchester-based team has picked up the brief to promote Max Skincare’s range of products.
Hot stuff!
GAP will now be charged with communicating the benefits of Max’s face wash, hot face scrub, self-heating shaving balm and cooling moisturizing crème to the general public and the male grooming industry.
The team’s job should be made slightly easier by the positive reaction that the self-heating shaving balm in particular has so far received from the both the trade press and consumers.
Marketed as ‘the hottest shave in a tube’ it was a 2008 finalist for Best New Men's Grooming Product.
It is also, according to those in the know, popular with the female market, due to the fact that it heats up on the skin, opens pores and softens hair follicles. Something that apparently makes it good for shaving legs too.
(So now you know, Ed)
MD of GAP Guy Parker said of the win: “Max Skincare is an exciting addition to our growing client-base. We are currently preparing to reveal the celebrity who will be the face of the brand.”
Parker’s agency also works with clients such as Peter Marcus Hairdressing, Blemish Clinic and The Jahan Group.
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