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Glorious Creative unveils new JOB |
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Monday, 30 June 2008 |
Manchester’s Glorious Creative has unveiled the first posters in its campaign for 170 year-old cigarette paper brand JOB.
Three posters have been designed to start with, forming an underground campaign backed by press ads in Manchester, London, Birmingham and Glasgow.
 Poster
“Lots of agencies made presentations but Glorious came with the best pitch. They found the artist Paul Harvey and created fantastic artwork,” said Andrew Armstrong, managing director of Zig Zag Papers UK.
“It was decided that an underground campaign was a more innovative way of targeting a more media savvy audience who are almost oblivious to mainstream advertising.”
Zig Zag Papers UK acquired JOB from Imperial Tobacco in 2007 Something to add? Then leave a comment below or email us now.
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