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Glorious to create ad campaign for eight Greater Manchester museums |
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Wednesday, 16 July 2008 |
Eight of Manchester’s leading museums have agreed to pool resources to create a new identity for the collective group in a manner not dissimilar to groupings in Liverpool and London. Glorious Creative has won the brief.
The Manchester and Liverpool design agency saw off competition from Hemisphere and Sumo to win the business.
The eight museums include the Imperial War Museum, Manchester Art Gallery, MoSI, Urbis and the Lowry.
The contract with the consortium is for two years and entails both new identity creation and subsequent ad campaigns. It is understood that the Peter Saville-inspired theme of ‘original and modern’ will form the basis of the creative appeal.
The first campaign will target both residents of the conurbation and visitors and will launch later this year.
Kim Gowland, principal manager for audience development at Manchester City Galleries said: "The selection panel was unanimous in its decision. The brief was met well - combining a thoughtful strategic approach with fresh, witty ideas which enthused us all."
Glorious also recently won the brief to produce the ID for the forthcoming Media Festival.
www.gloriouscreative.co.uk
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