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Good Earth Teas and Tetley look to Communiqué for UK PR |
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Wednesday, 03 September 2008 |
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Tetley’s new range of organic teas Good Earth Teas will now be publicised across the UK by the Manchester office of Communiqué.
The Burson-Marstellar owned outfit has been brought in to handle consumer PR for the brand, which was launched into the country by Tetley earlier this year. Communiqué will now be looking to raise awareness of the Good Earth range, which started life in California back in 1972, amongst its core target audience of ABC1 mums. Account director Helen Lambert, who was recently recruited from rival Staniforth, will head up the business. Dorothy Sieber, commercial controller of Good Earth Teas, said of her new agency: “We have full confidence that Communiqué PR will deliver a campaign that will achieve our marketing and business objectives.” www.communiquepr.co.uk Something to add? Then leave a comment below or email us now.
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