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Hard Days Night Hotel appoints Eulogy PR |
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Monday, 24 September 2007 |
The 110 room grade 11 listed four star ‘boutique’ Hard Days Night Hotel which is scheduled to open next January has appointed London PR agency Eulogy to manage its UK and international media relations.
The £20m development is located on Mathew Street, not far from the Cavern Club.
The hotel is being managed by Hospitality Management International (HMI) with Mike Dewey in charge.
In addition to the rooms, there will be two restaurants, The Brasserie and Blakes, and two bars, Hari's and Bar Four.
Trevor Lynn, a spokesperson for the hotel said: "The city of Liverpool is steeped in Beatles history and we believe that the hotel is a perfect addition.
“We are confident that with Eulogy on board, we can further Hard Days Night Hotel’s success in Liverpool, the UK and globally.”
Eulogy will be launching consumer and trade campaigns prior to opening in January.
HMI would not disclose whether any other agencies were invited to present but it is believed that Eulogy’s international experience was a key factor in the choice of agency.
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