Unity, practicality and boldness – these are the key messages that design agency Hemisphere believes it is communicating with the long-awaited new brand identity for the town of Oldham.
This is sure to be re-ignited – locally and amongst industry commentators – by the agency’s bold new visual identity, which attempts to draw the diverse (and oft-divided) local communities together under the concept of ‘one Oldham.’
In the words of Hemisphere “the visual approach is based on a three dimensional circle and badge, a symbol of unity, in which the subtle reflection of landscape can be seen.
“The strong turquoise used as the main colour gives boldness and a high recognition factor to the new identity, whilst the distinctive typeface reflects Oldham’s down to earth and practical character.”
It’s a combination of ingredients that, according to agency director Sue Vanden, come together to form a compelling solution to the problem of branding the town.
She commented: “We wanted to communicate that Oldham is a classic case of the whole being greater than the sum of the parts.
How the new brand will look in situ
“We have worked to create one coherent brand whilst, at the same time, recognising that there needs to be flexibility to present what Oldham is about to a wide variety of audiences.
“A single slogan would not be appropriate so we have developed a range of phrases in a particular style, such as ‘many places, one direction’ or ‘many cultures, one community’.
She continued: “Adopting this approach enables us to appeal to both residents inside the various districts of Oldham where we need to work to a more cohesive community, and outside the area where we have to work to overturn existing negative perceptions.”
The brand implementation is now in the planning stages, with the new identity expected to roll out from early summer onwards.
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