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Henry Moore Institute turns to Wonder Associates |
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Thursday, 01 October 2009 |
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Arts and culture specialists, Wonder Associates, has completed its second exhibition campaign in a matter of days, this time for the Henry Moore Institute in Leeds.
Using outdoor, press advertising, promotional print and merchandise, the Wilmslow-based agency’s role is to get more people through the door of the Sculpture in Painting exhibition.
So far, so good, as communications manager, Rebecca Land tells us there has already been a significant increase in numbers through - even though the show doesn’t start for another 9 days:
“We asked Wonder to create a campaign for our most important exhibition of 2009, Sculpture in Painting. We’re thrilled with the results so far, and early signs suggest that this will result in a significant increase in visitor figures over the course of the show, which continues until 10 January. Their approach has struck a perfect balance between staying true to our values as a serious, scholarly venue, whilst making our magnificent façade more inviting to passers by."
In the lead up to the launch the agency will use the Statuettes and Rodin Bronze by Nicholson (pictured) as the main theme for the exhibition’s marketing. Something to add? Then leave a comment below or email us now.
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