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Here’s looking at you, and you, and you – as outdoor media gets eyes |
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Thursday, 27 September 2007 |
Manchester’s Arndale now has a digital billboard that watches you as you watch it. The ‘StreetlevelBillboard’, from Motomedia UK, launched in the retail centre this week to promote X Factor winner Shayne Ward’s new single with CYKO/Sony BMG.
 Motomedia in action Speaking to How-Do about the concept, which only notched up its first customer (EMI) in February this year, business co-founder Ronan McMacken explained: “This is the first site we’ve had in the North West, but we’re expecting more in the coming months.” "Everybody we show the concept to is really interested, but so far it has been a bit of an uphill struggle to raise awareness. That said, as we gather more evidence of how effective the format is we gather more and more interest. We’ve now sold the business model on as a licence internationally, with interest from places like the US, Canada and Malaysia, and it’s already up and running in Germany and Portugal.” McMacken revealed that the next Motomedia site would go live this weekend to promote Heineken at the beer’s ‘Green Synergy’ music festival in Dublin. http://www.motomedia-uk.com/ Something to add? Then leave a comment below or email us now.
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