|
Huggable, snuggable time at TBWA |
| Print |
|
Email to a friend
|
|
Wednesday, 27 August 2008 |
TBWA\Manchester has revealed that it is behind the latest TV campaign for PZ Cussons’ very own ‘Superbrand’ Imperial Leather.
 More fun than the washing machine... To heighten this the end frame of the new TV campaign features a fully clothed man leaning into a shower to hug his partner – who, as you may be able to guess, has worked herself up into a right old lather with the Leather. Other executions feature groups of friends meeting up in a café and a little girl hugging her pregnant mum’s bump. Chris Thompson, marketing director at PZ Cussons, said: “It comes down to how washing your skin with Imperial Leather makes you feel. “It’s about treating your skin to something that you and your family will love and want to hug.” www.tbwamanchester.co.uk Something to add? Then leave a comment below or email us now.
Sponsored links:
|
