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Hydes launches its Original Taste campaign |
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Wednesday, 13 June 2007 |
The family owned Manchester brewery, Hydes, has launched its first ‘above the line’ ad campaign in three years to support sales of its cask brand across the North West.
 The creative work which runs under the strapline of ‘The Original Taste of Hydes’ has been created by The Foundry.
Unusually the media has been bought in house by the company’s marketing department and the investment equates to a national equivalent spend of c£1.2m (£100k to £130k?). The spend is weighted towards outdoor poster sites, a mix of both 48 and 96 sheets.
There will be also be some local press support and Taxi ads where available together with sampling, sponsorship and other below the line activities.
The campaign launches in Bury, Bolton and Wigan and will be rolled out over the summer to cover Trafford, Stockport and Manchester.
David Safiruddin, marketing director at Hydes said: “We are really pleased with this new campaign which signifies a significant step forward in terms of our brand investment. Hydes Original continues to show steady sales growth since its re-branding and this high profile media programme is directed at adding further momentum to fuel consumer and trade interest”
Established in 1863, Hydes’ estate covers 65 managed and tenanted pubs across the North West.
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