IAS B2B gets Practice Plan at second attempt - North West Media News

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IAS B2B gets Practice Plan at second attempt

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Wednesday, 06 August 2008

Independent dental plan provider Practice Plan Ltd has appointed Bollington’s IAS B2B Marketing as its new strategic and creative agency… two years after originally giving the business to another firm.

Duxbury

The turnaround for Media Square owned IAS comes, according to agency group account director Craig Duxbury, due to the firm’s “never-say-die culture”, which saw the team pitching for the business two years after coming second in a previous face off.

IAS will now be charged with capitalising on the growing private dental sector and pushing Practice Plan’s position within it through an integrated creative campaign.

www.iasb2b.com

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