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IAS B2B PR drives off with Lloyds TSB Autolease |
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Friday, 10 October 2008 |
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Macclesfield’s IAS B2B Public Relations has won the PR account for Lloyds TSB Autolease (LTSBA), one of the country’s leading suppliers of company cars and vans.
"It's a great brand and one which perfectly complements our B2B credentials," said IAS PR director, Lucy Bridle.
 Autolease
They will be promoting the company’s profile among fleet managers and key procurement chiefs - finance and human resources.
"IAS impressed us with their thorough and original response to our challenging brief, and through presenting a PR strategy that we believe will not only strengthen our profile in key fleet media, but will help us infiltrate previously uncharted media territory," explained Zoe Bennett, marketing communications manager at LTSBA.
The account was won following a 3 way competitive pitch. IAS B2B Marketing is part of Media Square plc, a holding company based in London. Something to add? Then leave a comment below or email us now.
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