IAS is set to teach Dummies everywhere about how they can get to grips with the once recondite realm of b2b marketing after being signed up by John Wiley & Sons, the firm behind the renowned 'For Dummies' guides.
IAS: no dummies
The Macclesfield-based agency has worked alongside the publisher to create B2B Marketing for Dummies - a publication that shares its family credentials for demystifying seemingly complex subjects with easy to understand, and follow, advice.
"Whilst ‘For Dummies’ has firmly established itself as an authority on over 1,300 different topics, we’re focusing our efforts on spreading the word about the creative world of B2B marketing.”
The For Dummies series currently has more than 150m books in print.
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