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ICG target plumbers with Winter Warmer campaign |
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Wednesday, 03 October 2007 |
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Intereurope Communications Group (ICG), the Preston based full service marketing agency, yesterday launched its latest activity for KME Group subsidiary Yorkshire Copper Tube. KME is Europe’s largest manufacturer of copper plumbing tube.
The campaign runs until the 30th November and is aimed squarely at heightening brand awareness and encouraging members of the plumbing industry to opt for Yorkshire Copper over competing names. Named ‘Winter Warmers’ the activity revolves around a prize giveaway on a text-to-win basis and will be promoted through trade titles and an assortment of POS material. Over 2000 prizes are up for grabs. ICG’s MD Denise Dawson commented that the text format was ideal to target plumbers, as mobile phones are an essential part of their working lives. ICG work with clients such as Blackpool International Airport, BAE Systems and the World of Beatrix Potter. http://www.icgonline.co.uk
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