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Impact Media takes over Manchester Cathedral for Y-3 |
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Tuesday, 18 November 2008 |
Manchester Cathedral will be attracting a very different kind of congregation this Thursday, as ‘global super brand’ Y-3 struts down the aisle with a special preview of its winter collection.
 Cat(hedral) walk for Y-3 Impact sourced the location for Y-3, a brand borne out of a collaboration between Adidas and leading Japanese designer Yohji Yamamoto, as it felt it complemented the urban, edgy feel of the latest collection. Paul Patton, agency MD, explained more: “It’s a real coup to bag a first division fashion brand and create a unique event in one of Manchester’s finest buildings. “As an agency we’re constantly looking to push creative boundaries, so we’ve pulled out all the stops to ensure guests will have a night to remember.” This will be helped by big screen footage from Y-3’s recent New York catwalk show and music from DJ Xander. www.impactmediapr.com Something to add? Then leave a comment below or email us now.
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