|
The Imperial War Museum North has confirmed to How-Do that is currently looking to appoint a new framework of agencies for ‘design, print and creative services in marketing.’ It has so far received interest from 29 firms and is now looking to a shortlist of nine.
The museum, which has fast become an iconic addition both to Manchester’s skyline and its cultural calendar, has a history of placing real emphasis on creative design to communicate with, and attract, visitors from the North West and beyond. To date it has enjoyed relationships with True North and Hemisphere, while other agencies such as Ingenious have been brought on board for specific exhibition design tasks. Speaking to How-Do about the new process Claire Saville, the head of marketing and PR at the museum, said: “IWM North is now in the process of re-tendering for its preferred supplier framework for design, print and creative services. “We will appoint a number of agencies through this tender process to our preferred supplier list which will be in place for a three year period from September 2008. “The number of agencies on the list is yet to be confirmed, depending on what is presented at the pitch interviews, but is not likely to be more than five.
“The Museum has had interest from 29 agencies. These have been short-listed to nine who will be interviewed during September with a view to appointing to our preferred suppliers list by the end of the month.”Speaking about the institution’s love of design Saville added: “Here at Imperial War Museum North good design has always been important to us and we work with agencies who share our ethos and who will strive to help us achieve our aims.” At this stage of the process Saville would not reveal exactly who the agencies on the shortlist are, but several industry observers have mentioned a list of ‘usual suspects’ to How-Do. This included names like Hemisphere, True North, Reform, Mark Studio, Glorious, Uniform and Dinosaur. It is How-Do’s understanding that the first jobs the successful agencies will be faced with will be a generic visitors campaign for the North West, targeting new and repeat adult visitors, and the creation of an A5 events and exhibition programme. http://north.iwm.org.uk/ Something to add? Then leave a comment below or email us now.
Sponsored links:
|
