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Inventor who turned his back on Dragons Den turns to Citypress |
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Monday, 17 November 2008 |
A Crewe-based inventor who decided to go it alone with one of his products after securing £200,000 of funding on the BBC’s Dragon’s Den, has appointed Manchester’s Citypress to help him launch his latest invention.
 Halliburton and balloons However, he turned down their offer of investment at the contract stage and went it alone – a decision that appears to have paid off as he has secured national retail listings in the UK and USA. Halliburton’s latest innovation is a balloon with built in LED lights that he has christened Illoom. Tesco has already listed the product and it has so far sold half a million units. Citypress MD Charles Tattersall commented: "We're helping James to tell his story in order to drive consumer interest in his Illoom product range. “He's got big plans for Illoom and we're excited about working with him to build on the initial commercial success of the product." www.citypress.co.uk Something to add? Then leave a comment below or email us now.
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