Iris to grapple with Wonderbra - North West Media News

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Iris to grapple with Wonderbra

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Monday, 02 March 2009

Iris Manchester has secured the lead creative role for the pan-European launch of the latest offering from Wonderbra.

Iris focuses on new briefs

The agency - which has carried out a number of assignments for the brand, including the launch of its D to G cup range last year – will now be charged with connecting to the target audience of females in their 20s and 30s through a mixture of advertising, PR, experiential and digital assignments.

In a statement from the team, creative director Pete Armstrong commented: “We’re delighted to be extending our relationship with a brand as iconic as Wonderbra and look forward to working on what is a revolutionary new product in this category.”

The campaign is expected to roll out in the UK later in the year, with a European launch taking place next season.

www.irisnation.com

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