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Jacuzzi stays with Mediaedge:cia ahead of press push |
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Tuesday, 15 April 2008 |
Luxury bathroom brand Jacuzzi is launching a new national press advertising campaign, with media planning and buying to be handled by Mediaedge:cia Manchester.
 Shower in a Jacuzzi today The imminent push will see Jacuzzi looking to consolidate its position as a premium brand in the sector, while pushing products such as its Essteam 120 shower enclosure. Ads are set to appear in titles such as Hello, The Sunday Times Magazine and Country Living. Mediaedge’s MD Mick Style told How-Do that the firm had held the Jacuzzi business for two years. The team was unaffected by the creative pitch. Style’s agency recently collected a seven-figure business haul, securing the accounts for Crown Paints, Regus Business Centres, Nationwide Autocentres and Hastens. www.mecglobal.com Something to add? Then leave a comment below or email us now.
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