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JAM pr has pulled off a multiple celebrity coup by recruiting a host of famous faces to get out their paintbrushes, pasta shapes and boxing gloves for cornerstone client Velcro.
The agency, set up last year by ex-Communique staffer Jaime Markey, has demonstrated the depth and glamour of its contact book by signing a glut of household names such as Bill Bailey, Joanna Lumley, Dave Spikey, Boris Johnson, Floella Benjamin, Wayne Hemmingway, Gail Porter and Fred ‘the weatherman’ Talbot to take part in a charity initiative. This sees the army of a-listers (Fred Talbot will always be an a-lister in our eyes, Ed) producing individual art works – using Velcro where possible – that are now being sold off on EBay to raise money for the BBC’s Children in Need campaign. Markey explained to How-Do that this gave Velcro a win-win situation – campaigning for vital charity funds, while building the brand and demonstrating the versatility of its products. “(It’s) a fun initiative that the public can really get involved with.” Speaking of getting the endeavour off the ground, she continued: “After weeks of planning, we hammered our database of celebrities, speaking with agents, managers and occasionally celebrities themselves.  Talbot's talents shine through “As you can imagine a lot of the celebrities we contacted were tied up with other commitments and so could not afford the time to get creative, but as you can see from our star-studded line up, we were able to recruit a fair few famous faces.” Markey imparted that “most of those we have on board jumped at the chance” but that some did need a gentle twist of the arm to persuade them of their creative talents: “Fred 'the weather man' Talbot for example said he wasn't at all artistic and so didn't want to let us down by creating something below par - but I think you'll agree that his art is fantastic.” JAM also built the website to promote the initiative and the team have created a public exhibition at Manchester’s Triangle shopping centre, which runs through to the end of the EBay auction this Sunday 16 November. For a full list of all the celebrities involved – including a sprinkling of North West media types – see the dedicated website. To buy Fred Talbot’s picture, or any of the others, head to the special EBay auction. www.thevelcrochallenge.co.uk  All the art works Something to add? Then leave a comment below or email us now.
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