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JCB has brought in Manchester marketing agency Publicity to do the PR and Advertising campaign for their new range of footwear.
 JCB The strapline for the ads will be “Built on Solid Foundations” and it will appear in trade shows and events throughout the year. A PR campaign using traditional and digital media will run alongside this to appeal to sole traders and purchasing directors of major international companies. The project follows on from Publicity’s work with JCB on the Toughphone which was run in conjunction with Data Select (part of Peter Jones’ Phones International Group).
“I was impressed with the way Publicity orchestrated the successful launch of the JCB Toughphone to the UK media, generating over £1m worth of exposure,” explained managing director of JCB World Brands, Malcolm Fox.  JCB “The acquisition of a globally recognised brand like JCB shows just how far Publicity has come in the last few years,” said Martin Young, co-owner of Publicity. “We have worked extremely hard to build a fantastic client base and develop an excellent range of marketing services. We are now delivering integrated creative marketing solutions to help our clients generate sales, create new leads and help them to build relationships with their customers.”
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