|
Karen Gee joins Kuoni, looks to ramp up marketing |
| Print |
|
Email to a friend
|
|
Thursday, 23 October 2008 |
Karen Gee, the former head of marketing at Shearings (and a previous How-Do Awards judge), has taken up a new role with tour operator Journeys of Distinction, part of the Kuoni group.
 Gee This will see her looking to build awareness of the brand within its key target market, drawing on her considerable experience in the travel sector. How-Do understands that the business currently has a marketing budget of around £2m, much of which is spent with London’s AMS, and that Gee will now be looking to up the ante, pushing channels such as PR. Kuoni’s Francis Torrilla said of her appointment: "Journeys of Distinction is a very traditional, well established brand that is now ready for expansion and development. “Karen's experience in travel industry marketing and strategic development will help us achieve this." Gee will be at the helm of a team of 26 at Journey’s Southport-based offices. The business was acquired by Kuoni in 2006 and offers “luxury escorted tours to a range of long haul destinations targeting the affluent over fifties consumer.” http://www.jod.uk.com/ Something to add? Then leave a comment below or email us now.
Sponsored links:
|
