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Kellogg’s PR team joined by Annabel Karmel, in move to get UK baking |
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Thursday, 06 November 2008 |
Kellogg’s Trafford-based PR team has been joined by a high profile new face, as author and expert on children’s food and nutrition Annabel Karmel steps on board for a new initiative.
 Karmel in the kitchen Karmel will now devise a bank of recipes for the cereal giant, record podcasts and take part in series of webchats to promote the push. The activity forms a part of Kellogg’s Big Bake promotion; a nationwide search to find a family to star in a new baking TV advert.
Kellogg’s communications manager, Paul Wheeler, said of the plans for Karmel: “Annabel is a huge advocate of getting kids in the kitchen, so was an obvious spokesperson for our new PR campaign.
“We already know there are lots of conversations happening online about baking with our products. “By linking with Annabel we want to get more involved in these conversations and provide people online with engaging content which gets them, quite literally, into the kitchen.” www.kelloggs.co.uk Something to add? Then leave a comment below or email us now.
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