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Kellogg’s to show value with CheethamBell campaign |
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Wednesday, 12 November 2008 |
Kellogg’s is spending £1.4m on advertising to update a message first pioneered by its founder W K Kellogg a hundred year’s ago.
The company will be highlighting quality and value when it comes to corn flakes.
 Cheaper than chips
"The opportunity for growth in the category remains solid as consumers turn away from more expensive breakfast additions like smoothies," said Kellogg’s UK head of sales, Mike Taylor.
"We know in a time of recession, people turn to brands which offer consistent reassurance, backed by a strong pedigree. That’s why our heritage features so strongly in this activity."
Manchester’s CheethamBell JWT’s creative features an image of a box of Corn Flakes changing over time – from the first packet designed by Kellogg’s to the current version on shelf. Something to add? Then leave a comment below or email us now.
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