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Kellogg's next major promotion to focus on ‘family activities’ |
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Monday, 12 November 2007 |
The next marketing campaign from Blue Chip Marketing for client Kellogg’s, which is due to break in the new year, will see the food giant continuing its realigned focus on families and the outdoor.
The January promotion, which will be featured on 25 million packs of the food company’s various brands, will offer families free tickets to zoos across the UK plus one winner every day for ten weeks will get to have breakfast at the zoo and spend a day with zoo keepers as they go about their work feeding and cleaning the animals.
The promotion will be supported by a TV and digital campaign.
Kellogg’s has identified that almost 20 million people a year visit zoos in the UK and the environment particularly suits Kellogg’s and its family outdoor and educational focus.
In the States, Kellogg’s has found similar campaigns have proved extremely successful including one which saw its Tiger Power campaign team up with Time Inc’s Parenting magazine to promote a series of events across zoos Stateside which helped ‘educate’ parents and children about the importance of leading a healthy and active lifestyle.
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