The new digital alliance will enable the company to access Microsoft's UK digital channels, including MSN and Hotmail.
Consumers visiting their new website will also be able to use the Live Search function to find sports clubs in their local area.
Cheetham Bell JWT will handle TV and print advertising, but the PR will be delivered in-house by Kellogg’s new communication team. Blue Chip Marketing is helping to manage the campaign.
"Our commitment to promoting cereals as an integral part of the breakfast occasion has helped the category grow to its current £1.23 billion value," said sales director Jean-Yves Heude .
"And, as the UK’s most famous cereal company, we want to help our retail partners achieve maximum sales from this category."
"The trade will see a significant change to our campaign this year. We have one celebrity and one key message. In an Olympic year, we are delighted to have double gold medallist Dame Kelly Holmes front the promotion."Something to add? Then leave a comment below or email us now.
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