Direct selling firm Kleeneze is marking its debut on TV with a campaign that aims to fulfill the dual purpose of publicising its offer ahead of the peak Christmas trading period and attracting new members to its 10,000 strong network of UK distributors.
First time on TV
The Accrington-based firm has set aside a media budget of £250k for a four week push starting from 21 September.
Kleeneze MD Jamie Stewart said of the development: "This campaign will allow us to support our network of distributors during one of their key selling periods, as well as helping to raise the profile of the Kleeneze brand to customers and potential new recruits.
He continued: “We’re benefiting from an increased acceptance of home shopping, as more people shop from home – staying away from the high street.
“At the same time, the recession has made more people realise the genuine opportunity that Kleeneze offers to people looking to earn additional income or find alternative employment.”
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