|
Lambrini takes to TV with BJL |
| Print |
|
Email to a friend
|
|
Friday, 25 July 2008 |
|
BJL has produced its first TV ad for Halewood brand Lambrini.
The 10 second ad will debut next week and it will build on last summer's "dothelambrini" campaign, with an emphasis on the different flavours of sparkling wine.
It's one part of a £5m drive which looks to digital and PR to promote it to the core market – women aged 18-34.
"The range of flavours and sparkle of Lambrini give it a unique appeal to its core audience," said Billy Mawhinney, BJL's creative director.
"The ad is all about the fun of the brand. Lots of flavours, lots of bubbles and lots of fun."
Airing on terrestrial stations, the ad makes its debut during Coronation Street on July 28th. Something to add? Then leave a comment below or email us now.
Sponsored links:
|
