How-Do is pleased to announce the launch of a major new initiative, the Top 100 North West Brands. The initiative is being undertaken in association with leading law firm Hill Dickinson together with the CBI and the CIM.
Mediavest Manchester will be providing additional media analysis and the research will be conducted and overseen by research company Ci, based in Wilmslow.
Such rankings of recognised brands are regularly undertaken on a national or international basis, but all four lead participants – How-Do, Hill Dickinson, the CBI and the CIM – believe the region is home to so many successful brands, it more than deserves its own showcase.
In most UK regions, a ranking of 100 notable brands would prove a challenge to assemble but the North West is home to a surprisingly large number of brands and in fact the toughest task ahead will be to narrow the number of entrants down to just 100.
To name just a few: Pilkingtons, Warburtons, moneysupermarket.com, the Co-op, Pataks, Swinton Insurance, Topps Tiles, Blackpool Pleasure Beach, Littlewoods, ITV Granada, Elegant Resorts, Love Hearts – the list of great names goes on.
Voting will be by sector but there will be an overall winning brand plus some extra categories such as “one to watch” and a public sector nomination.
The online questionnaire will go live in the next few days and in total, well over 10,000 businesses, marketing and media folk will have an opportunity to vote.
Given the nature of the partners in this venture, the results will be more meaningful in terms of peer group review than a consumer-led initiative might be.
The CBI and CIM will be asking their 8,000 North West members to contribute their views while How-Do will be featuring the initiative over the coming weeks.
The results will be announced in October at a special event organised by Hill Dickinson which is this year celebrating the tenth anniversary of the opening of its Manchester office. The firm’s main base is in Liverpool.
The players in the Top 100 Brands initiative
Hill Dickinson
Hill Dickinson is a leading national law firm offering a comprehensive range of legal services from offices in Liverpool, Manchester, London and Chester. Its associated firm Hill Dickinson International has offices in London and Greece. The firm has 153 partners and a complement of over 1000 staff.
The CBI's mission is to help create and sustain the conditions in which businesses in the United Kingdom can compete and prosper for the benefit of all.
We are the premier lobbying organisation for UK business on national and international issues. We work with the UK government, international legislators and policy-makers to help UK businesses compete effectively.
The Chartered Institute of Marketing (CIM) is the world's largest professional marketing body.
CIM North West runs a range of events and courses, which are open to members and non members, and is committed to raising the bar for marketing in the region with the help of its strong, dedicated membership.
Mediavest Manchester with billings of over £200m and over 160 staff is the largest media buying company in the North West and the largest based outside London.
Established in 1989, Ci is an independent full service agency that provides market research and consultancy services for the public and private sectors.
Ci operates internationally and has conducted research in over 60 countries world-wide. We have our own telephone unit with CATI facilities, and a regional office in the US.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
The How-Do poll
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