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Learning and Skills Council target Merseyside with Skillstruck initiative |
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Tuesday, 02 October 2007 |
Paver Downes and Event Marketing Solutions of Chester have joined forces in a campaign to launch a £15million training drive in Merseyside.
 The Skillstruck The truck, which transports one-to-one training advisors and interactive installations, was custom made by EMS and is scheduled to visit 25 locations across the region. To build up a buzz prior to its arrival a ‘hit squad’ will visit each destination the day before, in a branded Mini Cooper, handing out promotional literature. Paul Tinsley, Partnership Manager at the Learning and Skills Council Greater Merseyside, said of the initiative: “SkillWorks is one of the most successful training programmes ever run on Merseyside (having helped some 7,000 businesses so far) and this campaign will play a vital role in helping more businesses to benefit from this huge injection of funding. “The face-to-face focus provides the perfect environment for explaining the detail of the offer and encouraging businesses to take the next step.” A dedicated website – www.skillstruck.co.uk – has been created by Gap Infomedia, also of Liverpool, to support the campaign.
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