The firm, set up six years ago by MD Sandy Lindsay, has taken the move as it aims “to continue to stand out in an increasingly quiet marketplace.”
Lindsay said that the way to do this was by being bold in a time of general caution and investing in the agency brand and people.
As a result Crab Creative was brought in to repackage Tangerine as “something entirely different to anything else in the marketplace.”
...fruity look
Lindsay explained: “Our brief to them was to simply refresh our branding but as far as the website was concerned we asked for something unique – something no-one had ever seen before and the team at Crab has definitely delivered.”
The result is a new online presence that focuses on the people at the firm as much as the services on offer, standing out, in the MD’s eyes “within the agency world” and “across the board.”
Crab has also created a new strapline for Tangerine, based on feedback from clients and staff – it is “…a breath of fresh air.”
Lindsay says that the staff have now embraced this “not just as a line but also as a way of operating.”
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