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A campaign produced by Merseyside advertising and design agency liquid has helped Fujifilm beat the sales targets of its Minilab product line by over 150%.
The firm was engaged to produce an integrated campaign targeting independent retailers and pharmacies that offer self-service photo-labs to their customers. The activity rolled out in advance of the major industry event Focus on Imaging, Europe’s largest photographic fair, which was held at the NEC. A combination of direct mailers, POS, trade advertising and nationwide competitions devised by the firm helped create awareness of the Minilab’s advanced technology, and subsequently increased interest at the exhibition. All activity focused on the strapline ‘it’s what’s inside that counts.’ As a result Fujifilm’s six month sales target for the range was hit within two weeks of the launch and, according to the firm, they are now on track to exceed projections by 200%. Steve McGauley, liquid’s creative director, noted: “We always believed we could create something unique for Fujifilm which would help drive up sales and we’re delighted to have been proved right,” “The results speak for themselves.” www.liquidsolution.co.uk Something to add? Then leave a comment below or email us now.
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