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Liquid launches Medicash B2C push |
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Monday, 09 November 2009 |
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Liquid is aiming to increase awareness and drive sales for retained client Medicash with a new advertising push across the Merseyside area.
The agency is deploying press advertising, outdoor executions, radio creative and escalator panels in an attempt to clearly communicate the message of what a Medicash health care plan can offer to consumers.  Easy does it Underpinned by the strapline ‘Need treatment? Get treatment. Get cash back’ the campaign keeps it simple, while also communicating the dental, optical and physiotherapy care available to plan subscribers.Medicash marketing manager Andy Abernethy noted: “This simple and clear message takes away all the confusion from what we do. "The strapline clearly and concisely gets across exactly what it is we do and the striking imagery has caught people’s attention.” www.liquidsolution.co.uk Something to add? Then leave a comment below or email us now.
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