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Liquid launches Onitsuka Tiger on Liverpool |
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Tuesday, 25 November 2008 |
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Sports brands Onitsuka Tiger unveiled its second standalone UK store in Liverpool last Friday, supported by a campaign of launch activity from Liquid.
The agency created a suite of work centred on the ‘tiger at large’ concept, with outdoor activity appearing across the city in the form of ‘warning’ posters. These then directed curious city-dwellers to a Manga-inspired microsite that gives full details of the new store, as well as featuring an all-important guide on how to survive a tiger attack. A post-launch campaign and further activity over the course of the next year will apparently use the same comic/animation styled theme. Steve McGauley, creative director of Liquid, told the trade press: "This has been a very interesting project for us and it looks like it will get even more interesting next year." www.liquidsolution.co.uk www.tigerattackliverpool.com Something to add? Then leave a comment below or email us now.
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