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Liquid rebrand Punchline | Print |  Email to a friend
Wednesday, 19 November 2008
Liquid has unveiled the new look for Liverpool media and events production company, Punchline.

Liquid rebrand Punchline
New brand
The aim was to increase the company’s profile, while reflecting its personality and as creative director Steve McGauley explained, they went big, bold and 3D:

"We developed this theme as it provided a flexible and durable image for the brand ensuring longevity through future campaigns: Punchline no longer has a static identity but one which we can really have fun with.

"We can have the letters placed in the ‘Punchline environment’: in their offices, on a stage, in a van and we have been able to carry this idea across the whole campaign."

The events company’s clients include Barclays, NHS, HSBC and Eli Lilly.

"When we decided to rebrand the business we looked at a lot of different agencies. We chose Liquid because of their ideas and originality and also because, as a team of individuals, they were so easy to get on and work with," added Paul Andrew, managing director of Punchline.

 

 

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