Littlewoods interact with click and buy clips - North West Media News

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Littlewoods interact with click and buy clips

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Friday, 11 July 2008

Littlewoods Direct have joined forces with Coull technology and AOL to make interactive video clips.

They will film and then broadcast fashion shows which will enable viewers to click on items of clothing and buy them direct.

Affiliates will also show the videos as click throughs will generate profit-shares.

Littlewoods

The technology developed by Coull means that each item of clothing has a tag, which when clicked on will redirect the user to Littlewoods’ page.

This will be the first time this system has been used in Europe as part of an affiliate campaign – the tracking for the videos is embedded, so that wherever they appear, they will always link back to the site.

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