Lloyd replaces Worrall as new business director at TBWA - North West Media News

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Lloyd replaces Worrall as new business director at TBWA

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Wednesday, 14 May 2008

TBWA\Manchester has poached Keira Lloyd from Momentum to be the agency’s new business and marketing director.

$TBWA\Manchester has poached Keira Lloyd from Momentum to be the agency’s new business and marketing director.$

Lloyd

Lloyd moved over from the Interpublic-owned Momentum to Omnicom’s TBWA on Monday to replace Victoria Worrall, who joined the firm last December, but left shortly after for personal reasons.

In her time at Momentum Lloyd headed up the new business team and was responsible for the high profile scalps of clients such as Carlsberg and Reebok. Prior to that she helped secure accounts with businesses of the stature of Sainsbury’s and P&G.

Robert Harwood-Matthews, TBWA’s CEO, said that Lloyd would be a “great matchmaker” for the team, while she herself explained that the attraction of her new employer lay in its “no nonsense, highly creative and ambitious approach.”

www.tbwamanchester.com

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