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Loopylove.com launches first campaign following rebrand |
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Monday, 14 April 2008 |
The online dating website Loopylove.com has launched its first press and online campaign through Chester agency speake2 following a rebrand of its ID last year.
Loopylove.com promotes itself as one of the largest UK online dating services with a claimed community of more than one million active single members.
The site’s USP is that unlike its competitors it doesn’t purport to offer a ‘scientific approach’ to matching lonely hearts but rather offers than a fun and ‘flirty’ approach based on the theme that ‘Love isn’t a science’.
Tabitha Coupe (she evidently lives for her work), marketing director at Loopylove.com said: “If you only date the people in your local pub you’re unlikely to find your perfect partner. You have to look a little wider and be more open-minded and that’s what Loopylove.com offers its members. We’ve applied the same philosophy to finding the right advertising agency and speake2 gave us exactly what we were looking for.”
www.speake2.com
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