For the latest project Love has created a stand-alone logo to work across web channels, event branding and TV graphics. It may also feature on merchandise in the future.
Based on guitar plectrums, the colour scheme will adapt in line with certain events, collaborations and artists.
Chris Myers, Love’s creative head, explained more about both the programme format and his team’s new logo: "By bringing together two different artists or bands, from completely different genres and eras, Hub Combos is the place for special, one-off performances. And our new identity reflects the unique nature of these sessions.
“The iconic plectrum graphic symbolises the 'coming together' of the two artists and then, depending on who's performing, we apply to them the individual branding of the musicians.
“The result is an ever-changing brand identity that's exclusive to each session."
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