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Love Hearts for Peppermint PR |
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Monday, 14 January 2008 |
Confectioner Swizzels Matlow has appointed Peppermint PR to handle its PR activities for the company in this, the company’s 80th anniversary year.
It is three years since a PR agency was retained by the company.
The privately-owned family business is based in New Mills and in addition to Love Hearts, its product range includes Drumsticks, New Refreshers, Rainbow Drops and Parma Violets.
It is however Love Hearts and its growing range of related merchandise – www.lovehearts.com - which remains the company’s best known brand.
Andrew Matlow, communications director at Swizzels Matlow, said: “The Peppermint team has demonstrated the imagination to take our corporate and product profile to new heights in this, a key milestone year for the company.”
Suzy Glaskie, managing director of Peppermint PR, added: “Swizzels Matlow has firmly established its place in confectionery history thanks to its host of well loved brands. We’re now looking to build on its heritage and remind the great British public why they love Swizzels’ brands so much.”
www.peppermintpr.com
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