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LOVE is in the Air... Nike Air |
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Wednesday, 07 November 2007 |
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Quite how Nike’s revolutionary Air technology can be incorporated in to backpacks is anyone’s guess, but it looks like LOVE is doing a good job of what could potentially be a pretty hard sell.
The Manchester agency, which has a long (although generally under wraps) relationship with the sporting giant, has apparently just released this in-store campaign throughout Europe and South Asia. The Matrix-esque poster work shows suitably young looking people flying around empowered by the Air bit of their new Nike backpacks. This would appear to be a cushioned strapping system that makes loads seems lighter and packs more comfortable. Launched, literally, for the back to school market, LOVE’s campaign was shot in London by Klaus Thymann with post-production by Happy Finish. No one at the agency was available to give further comment on the activity – which follows on the back of a successful time for the team, in terms of both awards and new contracts. Something to add? Then leave a comment below or email us now.
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