News, opinion and resources for the North West media industry Subscribe to our RSS feed
Front Page | How-Do TV | News | Jobs | Features | Comment | Rumours | How do they do | How did they do | Events Diary | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events

LOVE loses £2m Yorkshire Tea brief, but still looks to coffee brands | Print |  Email to a friend
Wednesday, 03 September 2008
Manchester’s LOVE Creative has confirmed to How-Do that it has lost the advertising account for Taylors of Harrogate’s Yorkshire Tea brand to Beattie McGuinness Bungay.
Manchester’s LOVE Creative has confirmed to How-Do that it has lost the advertising account for Taylors of Harrogate’s Yorkshire Tea brand to Beattie McGuinness Bungay.

The agency had enjoyed a three year tenure on the business since beating London based Fallon and FCB to the task back in 2005.

In that time the brand made considerable headway in the sector, gaining a following outside of its traditional base in the north of the country and climbing up to the position of number three tea brand in the UK.

No one at the agency was available to directly comment on the story.

However, a spokesperson did confirm that the team were no longer working on the tea business, but were continuing to work on the Taylors and Betty’s coffee brands.

The client was on holiday when How-Do phoned to confirm the account move.

It has now been rumoured that Taylors appointed new agency BMB without a pitch, following on from a decision to increase marketing spend on the back of the growing nationwide popularity of the brand.

www.lovecreative.com

 

Something to add? Then leave a comment below or email us now.


Did you enjoy this article? Please share it!
Digg!Reddit!Del.icio.us!Google!Live!Facebook!Slashdot!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!


Sponsored links:




  Comments (1)
RSS comments
 1 By RE, on 03-09-2008 08:08
How depressing, and what a poor reflection on the client. 
Your agency grows your brand and creates awareness in new areas and you reward them by taking the account elsewhere. 
 
A case of a northern client being seduced by the capital again once it reaches critical mass. I'd hoped we were getting beyond that now.

Add your comment
Name
Email (optional)
Website (optional)
Comment

Anti-spam question (required): 1 + 4 =

 
< Previous story   Next story >


Today's other news
Blueleaf gets out and about again
Hollyoaks collects Mental Health award
Terry Christian fails in legal action against BBC
Artemis to handle publicity brief for body representing 100,000 regional firms
'Scrap Merseyside, use the Liverpool brand' urges deputy mayor
SKV launches Spinningfields ice rink with Loaf, Bubble, Facebook and Chris Fountain
Kruger shows its green credentials with Mango website
Glow shines spotlight on Remsol with new site
Learn how the digital sector can tap into the public one
Gloomy findings reveal regional marketers fears
How-Do weekly Wrap - Friday 28 November 2008 - Tamsin O'Brien
Media Festival review by Scott McCubbin
 
 
 
Most read in the last three days
COI names nine North West agencies on £15m roster
Breaking news: Love announces joint MDs to take over from Sim
Date for your diary - How-Do Awards 2009 - Thursday 30 April
PR for £99 from piggy bank
More than a hundred job cuts planned across North West publishing
Three senior execs leave Newsquest
How-Do weekly Wrap - Friday 28 November 2008 - Tamsin O'Brien
Magnetic North launches Biscuit Tin for Flickr
Media Festival review by Scott McCubbin
Sass go back to the classroom with Promethean
Featured articles
 A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
 The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
 The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
 
Contact us now
The How-Do poll
News of the imminent arrival of another business title (City AM) has left you…
 
Latest comments
Billy Boy: Unfortunately TC turned into Alan Partridge during his Radio Manchester sti... READ
inthecold: Where's the events category? Surely Manchester Central would sponsor. READ
Manchester resident: Er, I work in PR for an organisation which gets a lot of media calls. We re... READ
Good luck: I'm not sure how qualified these guys are to run an agency like love, but g... READ
realist: Stephen it's all very well complaining that none of the public bodies or se... READ
unloved: Gotta say this one comes across badly... READ
How-Do RSS Feed

Track How-Do headlines in your RSS reader:

RSS feed

View all of our feeds.

Who's online?
We have 17 guests online
Front Page | How-Do TV | News | Jobs | Features | Comment | Rumours | How do they do | How did they do | Events Diary | Blogs | About | Login
NEWS BY SECTOR | Publishing | Broadcasting | Marketing Services | Digital Media | Other Media | The Wrap | Polls | How-Do Awards | How-Do Events
 
UKFast - managed dedicated server specialist