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Love Creative has released its first national campaign for student travel specialist STA, as well as unveiling the brand for 2008’s ‘National Year of Reading.’
The STA campaign marks a significant step forward in the relationship between agency and client, as previous work has been largely online and revolved, according to Love’s Jonathan Rigby, around “getting our feet under the table and building the relationship.” However, the new activity sees the Manchester based team launch the first of several high profile ‘themed’ nationwide campaigns for 2008, working across print media, throughout STA’s retail estate and via online channels. The theme for the colourful creative (pictured) is ‘leave it all behind’ and features a range of executions that (in Rigby’s words) “communicate to the audience that you can leave the shitty January/February feeling behind and escape.” The bold colours and humour of the creative is designed to appeal to the brand’s student and youth audience.Love is now STA’s sole external creative agency and works closely with the firm’s in-house marketing team. In other news at the firm, the team has also revealed their branding work for the recently launched (last week in fact) National Year of Reading 2008. Love was appointed to the task by the Department for Children, Schools and Families (which launched the initiative with the National Literacy Trust and The Reading Agency), following a four way pitch against undisclosed agencies. In response the creatives crafted an identity that shows the diversity and fun of modern day reading materials, utilising a range of typefaces in recognition that reading in modern day Britain means more than simply ‘looking at books.’ Love is expected to be retained for further work on the campaign – which promotes reading for pleasure – throughout the year. www.lovecreative.com Something to add? Then leave a comment below or email us now.
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