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Madhouse creates LiveOne20 identity |
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LiveOne20, a joint venture between Livesmart, a leading supplier of integrated smartcard technology, and the Liverpool Chamber of Commerce, has appointed Madhouse Associates to launch the new service.
LiveOne20 is a smart card available to employees of companies within the Chamber, offering a wide range of savings, offers and discounts on activities in Liverpool.
Peter Craven, a joint MD of Madhouse, said “We were very excited to win this pitch as it has allowed us to create a flexible and dynamic brand style with a contemporary edge. Livesmart have developed a great product that enables card holders to really make the most of their city, and the identity we have created ensures that people in Liverpool will be well aware of the card’s existence as the logo begins to appear in shops, bars, restaurants and other venues.”
Madhouse employs over 30 people at its two offices in Manchester and London.
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